Marketing

Key Factors to Keep in Mind Before Investing in a Franchise

Starting a business can be daunting, so franchising is often seen as an easier path into entrepreneurship for women. Instead of creating from scratch, franchisors provide proven systems, established customer bases and support as you take over the management of the franchised operation. But not all franchises offer equal flexibility, stability or growth potential so do your research carefully…
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Social Advertising

How Growing Social Media Followers to Revenue Streams

Establishing a strong presence on social media with an increasing number of active followers can open interesting new income-generating opportunities.  Although sharing materials and networking with others could take center stage, a sizable and active audience might be quite useful.  This post looks at some of the good ways in which a growing social media following may inspire the development of…
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