Introduction Manufacturing companies today operate in a complex and highly competitive global marketplace. Unlike consumer brands that sell directly to individuals, manufacturers often sell highly technical products to businesses, engineers, procurement teams, and industrial buyers. Because of this complexity, marketing in the manufacturing industry requires specialized strategies, technical…

Introduction When legendary quarterback Drew Brees made his television debut with NBC, fans expected insightful football analysis from one of the most accomplished players in the history of the National Football League. What they didn’t expect was the internet’s fascination with something entirely different—his hair. Brees, who spent two decades dominating the NFL and winning a championship…